Ask the Experts- Rusty Fulling with Fulling Management & Accounting

Sep 8

🎧 Episode Overview: My Conversation on AdAiSolutions

Grateful for the chance to share the 26-year journey of my virtual CFO firm and the incredible team behind it.
Talked about our mission to help business leaders gain clarity, stronger profits, and peace of mind through their numbers.
Shared how our GRACE values (Growth, Represent, Accountability, Champion attitude, Eternal impact) guide everything we do.
Explained our focus on serving businesses with 1–50 employees and $1M–$20M in revenue—leaders who value integrity and outsourcing.
Reflected on how going fully virtual helped us grow, deepen culture, and serve clients across the U.S. and Canada.
Admitted our biggest ongoing challenge: finding the right culture-fit talent.
Touched on the promise of AI but also the security concerns slowing adoption in accounting.
Closed with my long-term hope: to develop leaders so the company can thrive far beyond me.

Realizing my business was my mission.
Hearing team members say they feel more connected virtually than in an office.
Knowing the company runs smoothly even when I’m not there—proof our leaders are growing.

25 Years of 40-Hour Work Weeks: How This CPA Built a Virtual Firm Across 22 States