stories shared and lessons learned

Just before my 50th birthday I told my wife Pam that I wanted to try to run a 5K. I had never been a runner, so 3.1 miles sounded like quite a challenge. The following Sunday our pastor announced that we would be supporting a mission to help provide people clean water in impoverished around the world. To do so, we would join Team World Vision in running either a half or full marathon. Pam gently elbowed me and said “You should try that half marathon thing”.

Now I have always loved missions, but 13.1 miles is just slightly more than the daunting 3.1 miles of a 5K. Although a bit reluctant, I said “Yes”.

Fast forward to today and I have now logged 100’s of miles on the running trails. I have had a chance to run in places like Canada, Mt Hood Oregon, Utah, Washington, Indiana, Florida, Michigan, and so many more beautiful places. Some of the most amazing experiences however, have been the conversations with friends, new and old, along the trails.

It’s these conversations that reminded me that stories can bring encouragement, laughter, tears, guidance, clarity and so much, but only when we share them.

Hope you enjoy a few of mine. - Rusty

Rusty Fulling 8/5/26 Rusty Fulling 8/5/26

Do I Matter?

And you may never fully realize how much that simple act changes a life…..maybe even your own.

Rusty Fulling 8/5/26 Rusty Fulling 8/5/26

When "Just a Business" Stopped Being Enough

If you've been feeling burned out lately, maybe it's not because you've lost your capacity.

Rusty Fulling 7/28/26 Rusty Fulling 7/28/26

One of the most memorable runs of my life wasn't a marathon.

Around 3:00 a.m. on my second leg, I found myself running alone on a dark mountain road in Oregon.

Rusty Fulling 7/28/26 Rusty Fulling 7/28/26

Have your written core values ever helped you make—or avoid—a difficult business decision?

He paused, looked at me, and then said something I'll never forget.

"Based on your core values, we're probably not the right fit for you."

Rusty Fulling 7/15/26 Rusty Fulling 7/15/26

What are we actually training people to become?

It is easy to train people to follow a process. It is much harder, and much more valuable, to develop people who know how to think, solve problems, communicate well, and lead.

Rusty Fulling 7/11/26 Rusty Fulling 7/11/26

"If you want to win at work, start by winning at home."

I was reminded of one of the best pieces of business advice I have ever received…

Rusty Fulling 7/10/26 Rusty Fulling 7/10/26

The Whiteboard I never Erased

That lesson is far beyond exercise.

Rusty Fulling 7/3/26 Rusty Fulling 7/3/26

Mentorship often Outlives the Mentor

SEAL of God — Chad Williams & David Thomas. Worth your time, especially if you lead people for a living.

Rusty Fulling 7/1/26 Rusty Fulling 7/1/26

Have you ever been so focused on the destination that you overlooked the details that make it possible?

My stomach sank.

The last place I remembered seeing it was on the back bumper.

Rusty Fulling 6/29/26 Rusty Fulling 6/29/26

Taking the “Awkward” out of financial conversations with family

If you're waiting for the "perfect time" to talk with your kids or grandkids about stewardship, generosity, and the values you hope define your family, don't wait.