Business Growth with a Mission: Insights from Rusty Fulling | Untrapped

Interview with
Untrapped and Rory Miller

In this episode, I sit down to share my story as the founder of Fulling Management & Accounting, a mission-driven fractional CFO firm serving clients across 25 states.

I talk about my journey—from facing a major health crisis to building a fully remote team of 16 strategic partners who support businesses nationwide.

I also explain my “Grace Business Philosophy” and how it guides the way I build client relationships, lead my team, and shape our company culture.

We dive into the challenges and opportunities AI is creating in the accounting industry, why succession planning matters more than ever, and how I continue to navigate my ongoing personal health struggles.

This conversation is full of practical insights and lessons I hope will encourage and help entrepreneurs and business leaders wherever they are on their journey.